Google Ads Optimizer
Search Term Bid Adjuster
Upload your Google Ads search terms report and get AI-powered recommendations to optimize bids, identify negative keywords, and scale winning terms.
1
Upload
2
Configure
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Results
Upload Search Terms Report
Export from Google Ads → Reports → Predefined → Search terms
How to export from Google Ads:
Navigate to Insights & reports → Search terms, set your date range, click the download icon, and select CSV. Make sure to include Cost and Conversions columns.
Navigate to Insights & reports → Search terms, set your date range, click the download icon, and select CSV. Make sure to include Cost and Conversions columns.
Map Your Columns
We’ve auto-detected your columns. Verify and adjust if needed.
Required Fields
The actual search queries users typed
Total spend for each search term
Performance Columns
Enables CPA-based optimization
Filter out low-traffic noise
Context Columns
⚙️ Advanced Settings
Your goal cost per acquisition
Ignore terms below this spend
Suggest negatives above this cost with 0 conv
Filter out very low traffic terms
Full data always available in CSV download
Optimization Recommendations
Based on your search term performance data
$0
Total Cost
—
Conversions
—
Baseline CPA
0
Suggested Negatives
Increase
Scale winning terms
Decrease
Reduce bids on underperformers
Negative
Block irrelevant traffic
Isolate
Create dedicated ad group
Hold
No change needed
| Search Term | Cost | Conv | Clicks | CPA | Intent Tag | Action | Bid Mod | Reason |
|---|